4 Positioning my brand

brand positioning  Types of Brand Positioning Strategies · Marketers position the brand based on how they want it perceived by the target audience · Cost-driven positioning – strong, compelling and differentiated brand position establishes authentic connections and builds brand affinity internally and externally

In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers' minds A brand positioning How to create strategic positioning and messaging · Brand position: This is simply the positioning statement you created in step 4 · Value pillars: Focus on 3-

strong, compelling and differentiated brand position establishes authentic connections and builds brand affinity internally and externally  หลายคนมักจะเข้าใจผิดว่า Brand Positioning คือ Marketing Tactics ซึ่งในความจริงแล้วนั้น Marketing Tactics คือกลวิธีหรือลูกเล่นรูปแบบหนึ่ง เพื่อให้แบรนด์